We update Locally Grown with one or more blog posts a day, seven days a week, and put a significant effort into fostering constructive conversations. As a result, we have a substantial amount of web traffic for a blog in a small town.
HOW MUCH WEB TRAFFIC DOES LOCALLY GROWN GET?
According to Google Analytics, in June, 2012, we had:
- 13,374 Unique Visitors
- 22,206 Visits
- 36,215 Pageviews
We provide you access to our Google Analytics account if you’d like to examine the traffic stats yourself.
WHAT’S THE AD MODEL?
Our advertising offering is a currently a time-based model, not an page-impressions model. ‘Time-based’ means that you buy an ad for a week or 30 days. We track the ad impressions your ad gets, as well as the click-throughs, and we’ll report them to you along with your ads:
- CTR = click through rate
- eCPM = effective cost per thousand impressions
- eCPC = effective cost per click
After one ad buy on Locally Grown, you’ll be able to compare the cost-effectiveness of your results with other websites in the area that sell ads by the impression. Also, we encourage you to install Google Analytics on your site so you can track the click-throughs, too.
ARE THE ADS PLACED IN ROTATION WITH OTHER ADS?
Yes. We’ve A) kept the rotations low (4 max) and B) kept the pricing low. In the future, we may have offerings where you’re guaranteed full impressions, i.e., your ad is NOT in rotation.
WHAT ARE MY CHOICES FOR LOCATION?
There are four areas of Locally Grown where ads are placed:
- Top of site; horizontal banner (728×90)
- Top right sidebar; square banner (275×250)
- Upper left sidebar; vertical banner (160×600)
- Blog post page, bottom of the post, above the comment thread; vertical banner (468×60)
WHO CAN ADVERTISE? WHAT RESTRICTIONS ARE THERE?
Locally Grown is best for advertisers who are located in the Northfield, Minnesota area. Keep it simple and keep it clean. Clever is good! Of course, we have the right have the right to refuse advertising for any reason.
After you upload your ad and place your order, we look it over and if all’s AOK, we approve it which generates an email to you, prompting you to pay for the ad in advance via PayPal or credit card. Once payment is complete, your ad will appear. As your ad nears expiration, you’ll receive an email prompting you to renew.
IS AD DESIGN INCLUDED? WHAT FILE TYPES ARE ACCEPTED? FILE SIZE LIMITS?
No ad design is included. But if you need assistance with ad design, we can point you to local graphics designers who would be happy to help you.
File types accepted: gif, jpg, jpeg, png, swf
File size limit: 100K or less
OKAY, CUT TO THE CHASE! HOW MUCH DO THE ADS COST… PER WEEK, PER 30 DAYS?
Visit the Make Your Purchase page to see our current rates (as of Dec. 1, 2011) for banner ads.
CAN I TRY BEFORE I BUY?
Yes. If you’ve never advertised on Locally Grown before, you can get 30 days FREE, your choice of left sidebar, right sidebar, or bottom of blog post.
Interested? Contact Griff Wigley.