In the May 22 Friday Memo, Northfield City Administrator Joel Walinski announced the new CGI Communications videos (Northfield Video TourBook). They’re now viewable, linked from the left sidebar of the City’s home page or via this link on CGI/eLocalLink. Unfortunately, unlike YouTube and every other video service on the planet, they don’t provide the embed code for the videos. (continued)
This would allow lots of local web sites and blogs to embed the TourBook sidebar or even their choice of the videos, thereby taking advantage of the viral nature of the internet to, um, promote Northfield.
And it would seem that the businesses who paid to have videos produced and placed around the perimeter of the six videos would also want to have those videos embedded on their websites.
The CGI contract offers free video work for the city with their revenue being derived from advertising that appears around the video clip, the advertisements being local businesses; the businesses working directly with CGI for the development of those advertisements. There are six short City video clips focusing on the various characteristics that give Northfield its quality of life: the colleges, businesses, city celebrations, environment, and residential living.