Your blog should be the centerpiece of your content marketing strategy, not just your social media strategy

2011 MN Blogger Conference  Melissa (Missy) Berggren Arik Hanson

I attended the 2011 MN Blogger Conference Saturday at Allina Commons (administrative headquarters for Allina Hospitals and Clinics) in the Midtown Exchange in Minneapolis. Everything about the conference was terrific. Props to the main organizers Arik Hanson and Melissa (Missy) Berggren.

Lee Odden keynote at 2011 MN Blogger Conference Lee-Odden Lee Odden

Lee Odden, CEO of TopRank Online Marketing and editor/blogger at MarketingBlog.com (that domain name redirects to toprankblog.com) gave the keynote: Blogs to Riches: A Journey from Blogging Luddite to Successful Business. Alternate title on his cover slide: 5 Lessons Learned from 7+ Years of Blogging.

(I happened to meet Lee just before his presentation when he saw me taking photos with my Sony NEX-3. He said something to effect of "I loved that camera until a wave in Hawaii took it away from me."  I told him new versions were due soon, ie, the NEX-5N and the NEX-7.)

Blog as centerpiece of content marketing - TopRank Online MarketingLee’s a terrific presenter. I was delighted to hear him stressing the importance of having your blog be the centerpiece of one’s content marketing strategy, and not just your social media strategy.

I don’t have a link to his presentation but slide #15 from this recent Social Media and SEO Slideshare presentation of his is similar to what he used on Saturday.

The break-out sessions I attended were all very good:

toprank Allina kare11_sharelogo

Unbelievably, the conference was free, including lunch and parking, thanks to the sponsors, TopRank Online Marketing, Allina, and KARE 11.

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