This morning I walked into a Caribou Coffee in Eagan and noticed male employees wearing pink shirts, displays urging people to buy Amy’s blend, and a poster urging people to plant virtual tulips on Caribou’s Facebook page. Locally, a bank in Faribault is selling pink pumpkins to support of Breast Cancer Awareness Month.
Yesterday on NPR: Amid Breast Cancer Month, Is There Pink Fatigue?
[Barbara] Ehrenreich says while she is pleased breast cancer is in the public eye, she expected a more questioning attitude toward treatment of the disease. "The treatments are terribly debilitating and toxic," she says. "I can’t get behind the idea of awareness, awareness, awareness when we don’t have really effective and safe treatments."
Yesterday’s Sunday Strib: Is pink blitz for breast cancer going too far?
Rochelle Eastman is seeing red from all the pink. She’s all for breast cancer awareness in October. But the avalanche of pink ribbon products — from dog toys to hair gel to Smith & Wesson handguns — has left her thinking, "It’s now over the top." "The pink garbage cans really set me off," said Eastman, a breast cancer survivor from Savage. "If a company really wants to help, write out a check. This is now more about marketing than awareness."
Update 7:52am: I originally had the question "Is this becoming a problem?" in the title of my blog post. I’ve now decided that that’s a little disingenuous. I do think it’s becoming a problem.