63. That’s easy to remember.

If you came of age in the 60s in the Twin Cities, then you might know why that phrase is significant to me today.

Updated 9/30:  KDWB, channel 63.

KDWB-AM Position 63 KDWB fab 40 1963

5 comments to  (Including One Discussion Thread)63. That’s easy to remember.

  • 1
    George Kinney says:

    That’s where the dial on the car radio HAD to be — only AM station that was acceptable (and nobody had FM at that time).

  • 2
    Griff Wigley says:

    You are correct, George. KDWB, channel 63 was my favorite rock n’ roll station, and one of KDWD’s signature phrases was “63. [pause] That’s easy to remember.” And since I turned 63 years old last week, I can finally use that phrase when people ask me how old I am.

    KDWB competed head-to-head with WDGY, but all the cool kids listened mainly to KDWB.

    I’ve added a couple of images to the blog post above, including a link to a PDF of their Fabulous Forty Survey for September, 1963, the month I started high school.

  • 3
    Susan Hvistendahl says:

    I beg to differ, Griff. My family left Brookings, S.D., for one year as my father worked on his Ph.D at the U of Minn. and I was a WDGY fan (ok, ok, maybe I wasn’t cool?). But I still remember their song, “WDGY, eleven three oh, Minneapolis (bing!)/St. Paul.” I too remember following top 40 hits and went to a Cavalcade of Stars show which included Fabian and Bobby Rydell. (Sounds like you went to a “swinging school,” Griff? Name of a Rydell hit. I heard Rydell High in “Grease” was named for him.)

  • 4
    Nancy Averill says:

    Ah KDWB. THE best radio station ever. We had the KDW-Beatles. We had the KDW-Beach Boys. We were color radio. We had leaky billboards. I maintain that Professor James Francis Patrick O’Neill is the very basis of my humor. We had True DON Bleu. We had Lovable Lou Riegert. ‘DGY was a prerecorded, stodgy knockoff.

    I recite “That’s easy to remember” at the mention of 63. Last year I turned 63. It was a big deal. 63!! That’s easy to remember!! Sadly, on Monday I will turn 64. I’ll revert to “Will you still need me, will you still feed me.” At heart, though, I will always be 63. That’s easy to remember.

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