Northfield’s ID Insight Featured in Minnesota Business

Tracy Davis posted on Feb 06 2008 at 06:01

idi_side_05.jpgThe February issue of Minnesota Business (subscription) has an article on ID Insight in their “upstarts” section.

According to the article,

ID Insight promises that it products will yield a 10-fold return on investment by reducing fraud and freeing up employees to pursue new accounts. . . “We were just a little out in front of the market when we started the company”, says [President and co-founder Adam] Elliot. “Now the market’s catching up in a real hurry.”

You can read more about St. Olaf alum Elliot and the company here.

This entry was written by Tracy Davis, posted on at 6:01 am, filed under Businesses. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

One Comment

  1. Griff Wigley
    Posted February 6, 2008 at 7:19 am | Permalink

    Cool. I blogged about Adam Elliott and ID Insight when they arrived last August. This reminds me: I have to get some photos of that bunch!

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