The April minutes of the Northfield Hospital board meeting show that they’re considering a new name and that they’re willing to spend up to $40K to decide.
Ken Bank reviewed the proposal to conduct a market study to guide decision-making regarding possible organizational name changes (copy attached). The scope of services we offer is far beyond that of a typical hospital. Administration met with representatives from Neuger Communication to discuss the concept of a name change.
As a result of the discussions, Neuger’s recommendation is that we conduct the proposed market study to gain information that would help us guide such decisions. The cost of the market study and recommendations from Neuger would not exceed $40,000 and would most likely be $25,000-$30,000. Dixon Bond and Brett Reese voiced reservations about the cost and timing of this study. Ken Bank felt strongly that the current name is limiting when we offer regional services.
A motion was made, seconded and passed to approve a market study conducted by Neuger Communications at a cost not to exceed $40,000. Dixon Bond, Terry Gilbertson and Brett Reese voted against the study.
The Northfield News had a blurb about this in last week’s paper titled What’s in a name? They reported that the vote was 6-2 and that “Two board members, Dixon Bond and Brett Reese, voted not to approve the study.” Looking at the minutes, it appears that the vote was actually 5-3 since John Lundblad did not attend. Terry Gilbertson also voted against it but evidently did not voice an opinion.
So how about we help! Suggest a name here.
Ken Bank’s Body Shop Cannon Valley Health System.
The minutes also show that “March revenues were $807,000 under-budget.” Yikes. I wonder if that trend is continuing and whether spending up to $40k at this point is a good idea.