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Statisticizing

Northfield.org has for some time been very open about the number of visitors it receives. We at Locally Grown thus far have chosen to keep our statistics hidden away from public viewing and scorn. Today however, we’re revealing our embarrassing secrets. So… everything you wanted to know and then some:

Visits and Pageviews in January 2007
Our hits and visits in January

Looking at the month of January, our total number of hits — page views — was 13,585. Northfield.org’s was 34,557 39,570. Our total number of visits was 5,254 — Northfield.org’s 6,593 16,589. The disparate ratios may be because of technical differences — the majority of Northfield.org’s stories link to a separate page, we simply keep ours entirely on the home page. However, it may not — we receive considerably more comments than Northfield.org — to make and view those comments, people would have to make more page hits; so it may mean that people tend to simply skim through our content. Tricky.

Browser usage in January 2007
Browser usage in January 2007

One remarkably similar number is that of browser usage. Northfield.org shares are 47% Internet Explorer, 37% Firefox, and 12% Macintosh Safari (and a few others making up the remaining percent). Locally Grown is 49% Internet Explorer, 34% Firefox, and 15% Safari. I’ve been asked not to preach here, and I’ll bite my tongue to an extent, but Internet Explorer users: cut it out! Northfield.org has nagged users to switch to Firefox, and for good cause. Firefox is a fundamentally better browser — it’s safer, snappier, and most importantly supports websites with more modern scripting than Internet Explorer. Not convinced? Well, it happens. At least upgrade to the latest — more than half of you IE users out there are still using the old Internet Explorer 6 series.1

Visits: October '06 to January '07
Visits: October ’06 to January ’07

The last thing I’ll leave you with is our growth. In October — the first full month for which we have numbers — we had 143 average daily visitors. Today, we have 169. (In the same time, N.org went from 204 per day to 212.) The growth isn’t terrible steady or dramatic, but it’s there. So keep on reading.

Correction: Adam from NCO has bursted our bubble. So, all original Northfield.org numbers have been crossed out and replaced with the information provided to us.


1Full disclosure: Ironically, I don’t use Firefox.

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