Drive by Northfield’s car dealerships and look carefully.
At the Northfield News, they’re expanding the size of the graphics and photos, enlarging the font size in many places, using larger header and footer banners, adding advertising banners to the bottom of the front page, reducing the total number of pages, etc. Compare two recent front pages (left) with the front page of the last issue of 2007 (right).
We’ve cut the number of fluff photos posted to the blog by 50%.
For those that we do include, like this one of copulating squirrels outside my home office window, we’re reducing the size of the linked popup from 1100 pixels wide to 999. And we’ve expanded the margins around the thumbnail from 5 pixels on one side to 15 pixels on both sides.
I could have used a videoclip of the sex al fresco but that’s just cost-prohibitive these days.
On our Locally Grown podcast, discerning listeners will notice another space-saving strategy, requested by KYMN news manager Jeff Johnson. Our contractual arrangement with station forbids us from blogging about this but we will be able to discuss in on the air today.