Northfield retail sales support global cause

When roaming around for Crazy Daze this morning, I picked up a couple of books at Monkey See, Monkey Read and noticed the very cool bike proprietor Jerry Bilek had on the sidewalk.

No, he’s not going into the bike business; he’s going into humanitarian aid.

In his blog entry about the bike and the concept, Jerry says,

For every two bikes I sell, Kona will donate one to a home health worker in Africa as part of the BikeTown Africa program. This video explains the program better than I can.

This particular bike is a single-speed utilitarian model with “thorn-proof tires”. A three-speed model is also available. Go to Jerry’s blog to get to the tech specs of the bike; I just liked the idea that you can shop local and support an important humanitarian cause at the same time. Jerry, like many of our independent retailers here in Northfield, has a lot of interesting ideas.

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