The front page of today’s Northfield News had this article by managing editor Devlyn Brooks: Spring means home and garden time: Garden show this weekend; seasonal stories inside. Here’s an excerpt:
Switzer says what’s possible because of the accessories being created has to be seen to be believed, and he’s ready to help local homeowners Saturday at the annual Northfield Home & Garden Show to be held at Northfield Middle School. Each year Switzer’s Nursery tries to build a pretty remarkable outdoor structure in the gym to demonstrate to show-goers what’s possible in their own yards. Switzer hinted this year they may be going with an Asian theme; but show-goers will have to drop by to see.
I know that the annual Northfield Home & Garden Show is this weekend but this front page news article reads like a promo not only for the Garden Show and the newspaper’s special insert but for Switzer’s Nursery, too. (I’m not criticizing you, Glenn ol’ buddy!)
And the photo appears to be a stock photo of a pergola — no photographer byline. (Click image to enlarge.) Stock photos don’t belong on the front page. (Is that St. Paul’s Schmidt Brewry in the background?)
I think the promo of the Garden Show should be a bit of text under the upper left sidebar graphic (pink). The article itself would be fine if it was placed inside the Spring Home and Garden section… where it would be, oddly enough, the only one of its kind. Why?
The content of that section — 14 stories — does not contain a single Northfield-related article, even though they all have the word NORTHFIELD inserted at the beginning. I understand the need for ‘canned’ stories (or whatever they’re called in the publishing business) in a section like that but I don’t like the attempt to deceive.
Full disclosure: Knecht’s Nurseries and Landscaping and Grove Landscaping are clients of mine. I’m not even going to link to them.