Rob Hardy rhetorically asked in comment #71 attached to Kathie Galotti’s guest blog post about the district calendar flap, “How can the school district make itself feel like a real community, instead of education insiders vs. outsiders?”
I’ve been invited to attend the Northfield School District’s Key Communicator Network Training on March 19 (page 1 of the 4-page mailing is on the right – click to enlarge and then click the green arrow to enlarge again), and I plan to attend. I don’t think this program is likely to help address the issue Rob raises. (continued)
The Key Communicator Network has been around for a while, but ironically enough, I can’t find much information about it on their web site. The letter says that “The reorganization of the school district Key Communicator Network is included in the Community Services Site Improvement Plan for 2008-09.” That current plan does not seem to be online but the 2007-08 plan still is… and it included this: “A new plan for the school district Key Communicator Network has been developed and reviewed by the Cabinet and the School Board. Implementation began in August 2007.”
I’ve also tried to find information on the Community Relations Asset Mapping program/session. And who was on the Task Force?
But the real issue for me is that District needs to examine how it can better engage the citizenry, become more transparent and collaborative in everything it does. (I do have some ideas on how.) Then a PR strategy like the Key Communicator Network would make more sense.
But of course, I could be wrong.
Here are the other three pages of the mailing I got. (Click to enlarge and then click the green arrow to enlarge again.)