Category Archives: Clients (Griff’s)

A client of Wigley and Associates

The lesson of a Dakota Pinnacle Birch: Why blogs, tags, and linking continue to rule for search engine results

I became a member of the Board of Minnesota Offroad Cyclists (MORC) back in January. At a meeting last weekend, a couple of board members who are avid mountain bikers told me that whenever they Google themselves, the search results return blog posts and photos from my blog, Mountain Bike Geezer

A few days later, I got an email from a Northfield area webmaster wondering what my secret was here on Locally Grown Northfield, as he noticed that search results for Northfield-related issues and people seemed to frequently link to blog posts and images here.

I told them that it’s partly because I use lots of relevant tag word and phrases in my blog posts, including first and last names. And I also take the time to label/tag photos.  But I also include a lot of links in my blog posts. Not only do Google and other search engines love links, but so do the people I link to — and they increases the likelihood that others will at some point link back to something here on LoGro. Search results are still largely dependent on having other sites link to you.  The more the better. And the higher the PageRank of those who link to you, the better. PageRank is partly why Google’s Larry Page is a billionaire.

Knecht's Nurseries and LandscapingI was explaining this to Deb Knecht this weekend, since Knecht’s Nurseries and Landscaping has been a longtime client and I’ve been helping them revamp their WordPress-based site to make it Responsive, something that all websites these days need to be since so much web traffic comes from a variety of mobile devices (tablets, smartphones, etc).

I’m also working with Deb to spruce up (heh) their archive of nearly 1,000 blog posts dating back to Feb. of 2004. While most of their blog posts have been assigned Categories, most need the addition of Tag words and phrases. Categories help when browsing a blog; Tags help with both browsing and searching. Here on LoGro we have a few dozen Categories but over 3,000 Tag words and phrases.

wordpress permalinksWhile reading up about search engine optimization (SEO) strategies recently, I learned that permalinks (the URL of a blog post) are more search engine friendly if they use words from the title of the blog post rather than a number with a generic term like ‘post’ or ‘article.’

So I’ve been converting a few of my own blogs over to this permalink naming convention.  A blog post I authored yesterday is titled Mountain biking’s sweet spot for seniors: high impact for bone density, low impact for joints and if you hover your cursor over that link, you’ll see the permalink is a long URL: Previously, the URL might have been or other variation using ‘blog’ or ‘archives’ or ‘post’ with a number like I’ve been using here on LoGro for years.

Dakota Pinnacle Birch

At Knecht’s, we’ve been using permalinks with the naming convention /weblog/post/# which is an indication of how old their blog is. Back in 2004, ‘weblog’ was a commonly used term.  Not any more. So when I was revamping their site a month or so ago, I changed the permalink names to search engine friendly names, assuming the WordPress database would automatically redirect anyone who tried to link to a old permalink URL to the updated one. Doing this on my mountain bike blog worked, so full steam ahead! Wrong. It only works for the default permalink, not others.  I should have used a special plugin. Ouch.  The bounce rate has skyrocketed and search engine results for popular trees and plants have plummeted.

But rather than going back to the old permalink style, we’re sticking with the change, and updating the blog posts with tags.  So for example, back in October of 2010, Leif Knecht blogged about a popular shade tree called a Dakota Pinnacle Birch.  There’ve been other posts about the tree, too, so we’ve tagged them all, which means all the posts can be retrieved with the URL and from there, you can click on the blog post headlines or titles of each for more.

My upcoming task for LoGro will be to convert all 4,000+ blog posts to a new permalink structure. Gulp. In the meantime, however, Google will have to live with

Bridge Square is Northfield’s living room. The public process for planning its future begins Oct. 23

Bridge Square Blog Site Bridge Square press release Oct 18 2013

Last week, the City of Northfield announced on its website and via an emailed press release (PDF) that the public process for creating a master planning update for Bridge Square begins this Wednesday with an open house at the Archer House, 5:30 to 7:30 p.m. 

There’s now a Bridge Square Blog Site. Yes, you can see my fingerprints on it, as I’ve been hired as a contractor (with my Wigley and Associates hat) by the City to handle the online engagement for the project, teaming up with the lead consultant, Stantec Consulting’s John Slack.

Locally Grown - aggregated Bridge Square RSS feed

Here on LoGro, the headlines for all the recent Bridge Square project blog posts will appear in the upper right sidebar.  But like I did when I posted updates on the recently completed Downtown Parking Management Plan, comments are turned off here because the discussion happens there.

I will attach a comment to this blog post whenever there’s a significant update to the project, just as a way of drawing additional attention to it.  There are better ways to stay informed, however. See my post titled Tools for keeping updated on the Bridge Square planning process.

Forza! is hosting an ‘Original Strength’ workshop on June 22-23

I’ve been using kettlebells ever since Gretchen Falck opened her Forza! studio here in Northfield back in 2008. And my wife Robbie has been a regular at her classes for 3+ years. So when Gretchen is excited about something new, we pay attention.  What’s new?  See her blog post titled Resiliency! Excerpt:

Gretchen Falck - Original Strength workshopForza! is hosting an “Original Strength” workshop on June 22 & 23, 2013 with “Original Strength:  Regaining the Body You Were Meant to Have” authors Tim Anderson and Geoff Neupert.  Their passion is helping people like you regain your original strength through a simple, and unique way to “reset” your body and overcome movement compensations, dysfunctions, and injuries.

I’m so excited to have these two amazing men come to Forza! and share what they’ve learned about being resilient and regaining our original strength.  During this one and a half day workshop, you will learn all of the resets they’ve discovered (rediscovered?) plus determine which resets work for you.  While at the “Becoming Bulletproof” workshop I attended last fall, the resets I learned that work for me helped me go from having a difficult time staying in a squat position without falling over to being able to drop into a squat with ease.  I found out it had nothing to do with my ankles being tight (which is what if felt like to me), and everything to do with reflexive core stability, which is what these resets will help you get back.


Do you live in/near downtown Northfield? Does the school calendar matter to you? Then your input is needed

Some news on the two Northfield-related citizen engagement projects that I’m working on:

NDDC's Ross Currier, making the roundsSchool Calendar Straw Poll
Left: my photo of the NDDC’s Ross Currier, navigating icy sidewalks last week to distribute invitations to residents who live near downtown, inviting them to a residential stakeholders meeting this Thursday, 8 pm at the Northfield Public Library. Details here.

Right: a screenshot of the Northfield School Calendar Conversation straw poll that’s now live. Details here.

A new blog reflects a shift in my consulting business: Engage Citizens

I’ve been a bit of a laggard here on LoGro lately. For years, I’ve had something new on the blog everyday but in the last month, I’ve only had a few new posts/week and have not been very active in the comment threads.

What’s up?

Engage Citizens - Vertical - 185wI’ve created a new blog called Engage Citizens as I’m shifting more of my Wigley and Associates consulting work to helping local units of government (state, cities, counties, townships, school districts) use online tools and services to—you guessed it—engage citizens.

I’ve been doing online citizen engagement as a citizen since the early 90’s in my work with and continuing here on Locally Grown Northfield since 2006.

Grandview-Development-Framework-finalGriff Wigley, Scott NealBut it was my consulting contract with City Manager Scott Neal and the City of Edina back in April of 2011 when we created the Edina Citizen Engagement project that helped me see how other local units of government could benefit from something similar.

The Grandview District Development Framework project in particular was enlightening because of how the online tools complemented the face-to-face work of the steering committee, consultants, and city staff over the course of 9 months.

Griff Wigley at  League of MN Cities annual conference, 2012Tim Madigan at  League of MN Cities annual conference, 2012Last summer, I presented and facilitated a session for the League of MN Cities annual conference about my work with the City of Edina titled Government 2.0: New Strategies for Engaging the Public.

One of the people in the audience that day was Northfield City Administrator Tim Madigan who, a few months later as most of you LoGro readers are aware, hired me to manage the online engagement for a Developing a parking management plan for downtown.

Chris Richardson, Griff Wigley, Matt HillmanShortly thereafter, when I heard that the Northfield Public Schools District had a calendar project in the works, I approached Superintendent Chris Richardson and HR/Technology Director Matt Hillman about adding an online citizen engagement component. I just finished up the Transformational Technology project for them and last week started another online engagement project with them titled A school calendar conversation with the Northfield community.

I’ll continue to post client updates on my Wigley and Associates blog but most of my consulting-related blogging energy will be devoted to the Engage Citizens blog. I’ve also changed my Griff Wigley Twitter username to @EngageCitizens. I’ll tweet all my new Engage Citizens blog posts but you can also subscribe to Engage Citizens via email or RSS.

Now that I’ve got all this in place, I’ll get back to posting more regularly here on LoGro. I’m scheming on a new doodad for y’all.

Photo albums: engaged citizens and the Northfield Public School District

Back in mid-January, I took photos of people speaking at open mic at the Northfield Board of Education meeting about the proposed calendar (blog post here).  This week, I took photos of people attending the calendar conversation meeting at the High School (blog post here).  I had my consulting hat on for both events but I thought I’d blog the photos here on LoGro, adding to my collection of 15,000+ photos of Northfield-related events and scenes since 2003.

See the large slideshow (recommended) of 38 photos from the Jan. 14 meeting, or SLOW CLICK this small slideshow:

See the large slideshow (recommended) of 32 photos from the Mar. 7 meeting, or SLOW CLICK this small slideshow:

A school calendar conversation with the Northfield community: back to square one

Back in early January, I blogged here on LoGro that Northfield Public Schools Superintendent Chris Richardson had hired me (with my Wigley and Associates consultant hat on) to manage the online engagement for the  ‘balanced calendar’ that was being proposed.   It never happened. Chris later wrote:

At the Jan. 14, 2013 Northfield Board of Education meeting, 26 parents, students and community members spoke with concern about the proposed change to the school district calendar structure for 2013-14. The board voted unanimously to stop consideration of a more balanced calendar for the 2013-14 school year. They directed the administration to recommend a 2013-14 calendar in an upcoming meeting based on the traditional academic year with an after-Labor Day start. In addition, the board requested that administration develop a plan to more deeply engage our community in a discussion about what kind of academic calendar will most benefit students in the future.

Instead, I worked with the District to manage the online engagement for the Transformational Technology proposal which was approved by the Board on Feb. 12.

Northfield Schools Calendar ConversationI’ve now been hired by the District to manage the online portion of a community discussion about school calendars.

I’ve got the project blogsite up and tonight, the District is hosting the first in a series of three community meetings led by Mary Grace Hanson, Director of Teaching and Learning.

(The other dates are April 2 and April 30. All meetings will be held from 7 to 9 p.m. in the high school upper cafeteria.)

School Board Member Rob Hardy has been writing about school calendars on his Learning Curve blog.

And here’s a Feb. 27 Northfield Patch video by Supt. Chris Richardson talking about the calendar conversation:

Parking management for downtown: Focused blog discussions all week

For the next week (and maybe longer), I’m moderating three focused blog discussion threads on the Parking Management for Downtown blog.

Downtown building owners mtg at RuebDowntown bike commuters mtg at GBMDowntown pedestrian commuters mtg at HideAway

Although each one addresses the concerns of the particular stakeholder group (F2F meeting photos above), the discussions are open to all. Here are the links to each blog post:

Among the many issues raised by the three groups:

  • parking meters
  • enforcement
  • diagonal vehicle parking
  • painting center lines and sharrows
  • crosswalk safety
  • walking routes to downtown

Meetings and straw polls and chat, oh my

It’s not been a quiet week in Lake Wobegon Northfield for me.

bicycle commuters - stakeholders group meetingbuilding owners - stakeholders group meetingcommunity meeting - Transformational Technology proposal

live chat replay webinar archive transformationaltech staw poll

The face-to-face meetings and online engagement activities for both the  City of Northfield’s Downtown Parking Management plan and the Northfield School District’s Transformational Technology proposal have kept me busy this week.

Gillian Wigley, January, 2013crashed Toyota Gilly Wigley recovering at home

And to top it off, my daughter Gilly was in a serious car accident in Minneapolis earlier this week so I’ve been making daily treks to the Hennepin County Medical Center (HCMC) all week. As of this morning, she’s doing much better: no apparent complications from a concussion and a lacerated liver, and she doesn’t have to have surgery for her fractured pelvis. She’s moving over to the adjacent Knapp Rehabilitation Center later today.  If you know her, contact/follow her on Facebook.

Update 2/15: Gilly is now recovering at our house, camped in a bed in our living room (right photo)