Tag Archives: augmented reality

A QR Code makes its appearance in the January NEG. How else might the codes be used?

NEG0101.thumbnail QR code ad in NEG WordPress for Noobs ad in NEG WordPress for Noobs course QR Code

I bought a small ad for my WordPress for Noobs course (starts next week! Call now! Operators are standing by! Not available in stores!) in the January 2011 issue of the Northfield Entertainment Guide (NEG). See it on page 11.

My ad contains a QR Code, which Wikipedia describes as a

matrix barcode (or two-dimensional code), readable by QR scanners, mobile phones with a camera, and smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.

QR Codes marry the analog world, especially print, to the digital. (They do work online, too. Try it by pointing your smartphone’s code reader app at the code in this blog post.)

I used the free QR Code generator here to make my code.

WIRED_QRcodes copy qrbuckle-660x440
Left: See this blog post about the QR Code in a TAG Heuer print ad in the December issue of WIRED Magazine.

Right: A QR Code belt buckle.

How else might QR Codes be used in Northfield?