I went to buy a USB headset at the Dundas Radio Shack store this morning. I told the clerk (Alex S?) that I wanted to try a behind-the-ear headset since my current one pressed on my ears too hard and irritated them. I picked out the Logitech Laptop Headset H555 and asked about bringing it back if I wasn’t happy. He said I could, within 30 days, with the original packaging.
I then proceeded to show him that, even though the back of the clamshell package had "easy open" written on it, I couldn’t figure out how. He struggled with it for a bit but then discovered that he could push in hard along the edge with his fingers to break the seal. He started it for me and I left a happy customer.
I got home and continued to push along the edge of the clamshell package. I made good progress on one side, halfway down, then did the other side. That side cracked inward instead of along the edge. I was afraid I’d cut my finger so I took a pair of scissors to cut the edge that remained. All went well until I noticed that one of the headset wires was cut. It had evidently snuggled up along the edge of the clamshell and I hadn’t noticed it when cutting the plastic.
I went right back to the store and spoke with the manager, Torfinn Zempel. He sympathized but said since it happened out of the store, there was nothing he could do. Looking at the packaging (I never did open up the clamshell all the way), he said it looked to him like a flaw in the packaging because the headset cable/wire was up against the outside edge instead of nestled deep inside.
Torfinn gave me the phone numbers for Logitech. I asked him to call Logitech but he said it was better if I did. I was obviously cautious and concerned about the dreaded clamshell packaging when I purchased the headset, so I think he should have gone to bat with Logitech for me. I didn’t argue much but I left really unhappy. I needed a headset for my business.
An hour later, I got a voicemail from Torfinn, telling me that they’d swap out the headset. When I went back to the store, I didn’t offer to tell him my Twitter story, waiting to see if he’d ask. He didn’t, but just said they’d contacted Logitech who said they could ship the damaged headset directly to them. I was curious about how it all unfolded behind the scenes but figured I’d just let it go.
Here’s me, happy with my new Logitech headset, photo taken by my Logitech HD Webcam C260, purchased a few months ago at the very same Radio Shack store.
So as A) we head into the 2010 election season; and B) begin looking for a new Northfield City Administrator, I thought it might be helpful to point out some very important reasons on WHY someone in a leadership position should consider using social media tools like a blog and Twitter.
Knowledge workers get paid extra when they show insight or daring or do what others can’t. But packaging the knowledge is expensive, time consuming and not particularly enjoyable for most people. As you get better at what you do, it seems as though you spend more and more time on the packaging and less on the doing.
… The exception?
The intense conversations you can have with your customers and prospects, especially via a blog. Once you get the system and the structure set up, five minutes of effort can give you four minutes of high-leverage idea time in front of the people you’re trying to influence.
The book adds this to that last sentence: “This is pure, unadulterated leverage. The stuff you actually get paid for, with no overhead.”
Godin’s insight — “among highly-compensated workers, the percentage of the [knowledge] work you get paid to do goes down as you get paid more” and that “packaging the knowledge is expensive, time consuming and not particularly enjoyable” — was stunning to me and still is.
In the Why keep a blog? section of my 2005 Leadership Blogging Guide (currently under revision as a White Paper), my #1 reason to blog is to “Leverage your leadership interactions that otherwise disappear:”
In the course of any leader’s week, there are literally hundreds of interactions with colleagues, constituents, staff, media and other members of community. Whether these interactions are face-to-face, phone, electronic or paper-based, they comprise the bulk of how leaders exhibit their day-to-day influence. A phone call from a constituent, a conversation with a staff member at lunch, an email exchange with a colleague, an off-topic discussion at a team meeting – all likely evaporate into thin air, for all intents and purposes, as soon as they’re concluded. Even most paper documents such as memos and reports are quickly relegated to the trash, the shredder, or the filing cabinet, never to be seen again.
With a blog, leaders can select from among this never-ending parade of interactions the ones that they deem strategically significant, and give them a longer “shelf-life.” With a posting to their blog, the story of the interaction gains immediate wider audience while making it significantly easier for that audience to pass the story around to others who they think should know about it.
Prospective civic leader bloggers frequently ask, "How much time is blogging going to require?" It’s a fair question. Blogging feels like just another task when you first start out, and it does require some time commitment to work it into your week.
But once you experience feedback from your blogging, that not only are others reading your blog but that it’s starting to have influence, your attitude towards the task of blogging changes because it becomes strategic.
"I’m going to blog this because I know that she’ll read it and pass it on to…"
"When this group of people sees what I’ve blogged about this, then they’re more likely to…"
You start to realize that your blog leverages your leadership strategies in time-effective ways.
Among other reasons why a leader should blog/tweet is that the tools allow you to:
Use a voice of authenticity to have a one-to-one conversation with an audience
Extend your presence with a selective window into your day
Provide another way for people to interact with you
Convey your message directly to your audience instead depending on media institutions
We’ve added two buttons to the bottom of every blog post here on LoGroNo:
If you have a Facebook profile, you can click the Recommend button and your recommendation will show up as a one-liner on your Facebook status with a link to the blog post. Many blogs and news organizations are doing this now. For example, see this week’s MPR story on the St. Olaf memorial chime tower which, as of this writing, has 56 recommendations.
If you use Twitter, you can more easily retweet a blog post. Clicking the retween button puts the blog post title in a Twitter text box, shortened with a Bit.ly URL link to the post.
And if you view the individual web page for a blog post (like for this one), you’ll see some additional options for ‘sharing’ the blog post via email and other social media services.
Doing this helps spread the word about a blog post. And we appreciate it.
In the two years I’ve been using Twitter, I’ve primarily seen it as a micro-blogging service, another platform for publishing with some unique advantages that make it an important complementary tool to a blog.
But in past few months, I’ve discovered how valuable it also is for tuning into the voices of the people I’m most interested in.
David Carr wrote a Jan. 1, 2010 NY Times column titled Why Twitter Will Endure in which he describes this unique advantage of Twitter.
I’ve reread his column several times as I’ve come to experience what he’s described.
This sandwich board in the front of the Goodbye Blue Monday caught my eye, not only because it’s clever (“Look for us on Facebook & Twitter – but you won’t find us”) but because I’ve been trying to get smarter about how Twitter and Facebook can complement a blog.
Northfield Historical Society Executive Director Hayes Scriven has joined the Twittersphere, just in time for tomorrow’s Outlaw Run. He says he’ll be tweeting throughout the day’s events. We’ll see. I’ll be riding in the event, checking his tweets and providing him instant feedback via my Twitter-enabled motorcycle helmet. You too can follow Hayes on Twitter.
I have a Meebo chat widget for Locally Grown at the bottom of our LG Live page, below our Twitter widgets.
And I just discovered that the Northfield Public Library has one, too. It’s on their Ask a Librarian page. I used it this week to get a reference question answered and to renew my card. Waaaaaay cool, IMHO.
This will likely make Ross furious, however, as he sees the library as one of the three legs of a stool that anchors downtown (along with the post office and the liquor store). By using this chat tool, I didn’t drive (or bike or walk) downtown to complete this task and then stop by a local downtown store to buy something. Ah well, he probably wants them to disconnect their phones, too, for the same reason. No pleasing that guy.
In the UK last week, some Guardian and Observer reporters used Twitter from the G20 summit and had their Tweets show up on the newspaper’s web page here. I’m going to try this tonight from the Northfield City Council meeting, using my Twitter account. (Since there’s no wifi at City Hall, I’ll have to use my G1 phone.) Experimentation time!
I’ll try to pay attention to any comments attached to this blog post but it would be best to use your Twitter account to send me a direct message so that I can re-tweet it if appropriate.
I’m running my own social experiment on Twitter, trying to get people to tweet about items of local importance on Tuesdays, using the hashtag (label) #TLT for Tweet Local Tuesday and a hashtag for their community. Please join @griffinjay, @rosscurrier, and me, @tld, on Twitter to spread the word. Our hashtag for Northfield is #NfldMN.
Griff Wigley: The video of last night’s school calendar panel discussion is now up; blog comment thread now open thru Apr 30.
Griff Wigley: I’m putting on my consulting hat again this week and inviting y’all to this panel discussion video conference/live chat/blog discussion thread on the school calendar scheduled for this Wed, April 24, 8 pm.
Griff Wigley: Also in yesterday’s Northfield News, reporter Ashley Klemer (@AshleyKlemer) has an article titled Northfield Public Schools holds second school calendar meeting. You can comment on my Calendar Conversation blog post about the article...
Angela Lauterbach: How about some photos? I’ve got some for you! [img]http://locallygrownnorthf ield.org/wp-content/uploads/20 13/05/IMG_20130502_085009.jpg[ /img] [img]http://locallygrownnorthf ield.org/wp-content/uploads...
Griff Wigley: The Draft Report on the Downtown Parking Conversation is now up. blog comment thread now open thru May 3.
Griff Wigley: In yesterday’s Northfield News, reporter Kaitlyn Walsh (@NFNKaitlyn) has an article titled Downtown Northfield parking conversation nears its end. You can comment on my Downtown Parking blog post about the article here.
Griff Wigley: Do you live downtown? Do you live near downtown? Then you’re invited to a meeting to discuss parking issues, Mar. 28, 8 pm at the library. Details here.
kiffi summa: One only has to see how LG has been dormant in recent days/weeks to see how much energy it has to absorb to keep ‘alive’ , and how much of that energy has to be primed by its moderator. But it is sad to see how this forum...
Griff Wigley: Thank you, Bill. It’s not over yet and I have no idea what’ll happen next.
Griff Wigley: Thanks for digging that up, Curt. Very strange.
Curt Benson: The Minnesota Secretary of State website says the name was registered by Gehring in December, 2012: http://mblsportal.sos.state.mn .us/Business/SearchDetails?fil ingGuid=475f479d-c443-e211-bc4 3-001ec94ffe7f
Griff Wigley: Just an FYI to those inquiring: Dick Heibel doesn’t check this blog, he does not have email that I know of, and his web page is no longer working. You’ll have to phone him. I’m not sure if this number is current but...
Mary-Lynn Wigodsky: Hello Mr. Heibel, I would love to have my small snow globe repaired. It has a small figurine that is broken in just two places. The base looks solid. We had it in our home growing up in the 50′s -but it may be older than...
Griff Wigley: Arlen, I actually didn’t mention or link to a realtor in my blog post or comments. I just linked to the MLS listing for the two houses I spotted on Nevada.
Arlen Malecha: Griff – As a Realtor I am glad to see you helping promote homes for sale within the Northfield community. However, I think it is prudent to advance the local realty websites such as www.coldwellbankernorthfield.c om vs the one...
Jesse Steed: Hello Teresa, I’m a Realtor with Edina Realty based in Northfield. If there’s anything I can do to help, please let me know. My office number is 507-645-1179.
Jesse Steed: Thanks for posting my listing! Here’s a link to 410 Nevada that includes the virtual tour (an audio tour of the home’s history) performed by the seller himself! http://www.edinarealty.com/jes se-steed-realtor/homes-for-...
Teresa Jensen: Thanks, Bill; it looks like a lovely home, but my home search is limited to Northfield city limits. Thanks, too, Griff, for the Nevada house links– I will check out in person when I arrive in May!
Griff Wigley: See my Storify story blog post on bike sharrows.
Griff Wigley: A helpful sharrows cartoon from Bikeyface.com:
Griff Wigley: Strib: Wooddale Avenue’s pioneering bike lanes in Edina look doomed The street that has baffled Edinans since it was re-striped last fall may get an easier-to-understand painting fix this spring. Wooddale Avenue, a primary...
Griff Wigley: In today’s Strib: Wooddale Avenue’s pioneering bike lanes in Edina look doomed The street that has baffled Edinans since it was re-striped last fall may get an easier-to-understand painting fix this spring. Wooddale...
Griff Wigley: Kiffi, I don’t know that it would be practical to try to launch a Northfield Bike Task Force, a Dundas Bike Task Force, a Rice County Bike Task Force, a Bridgewater Township Bike Task Force, etc. Maybe at some point those...
Griff Wigley: David, I don’t think the primary purpose of a regional bike council would be to secure taxpayer money for bike projects/infrastructure. It would be to study, recommend, plan, guide, educate, collaborate, etc.
kiffi summa: Even though a knee injury when I was young has kept me from being a bicyclist, I definitely realize the importance of a bicycle culture to a community. I would hope that any bicycle task force would be created in each community, with...
Griff Wigley: Mary, the trend among hyperlocal online news entities seems to be heading towards the non-profit membership model where you get extra benefits (see, MinnPost members, Texas Tribune members). I’m not sure Northfield is big...
Mary Schier: Patch (AOL) is under intense pressure from shareholders to make a profit this year. It’s had a hiring freeze for some time and with fewer people, it has been going to more regional coverage. This works OK (not great, but OK) in...
kiffi summa: Agreed …I’m about to unsubscribe. There’s also a tinge of sensationalism, instead of serious news updates; for example: what’s with the story of the death of a 26 year old Lonsdale woman ‘above the...
Griff Wigley: I agree, Jane. And they seem to be over-reaching to make the connection to Northfield on some stories, eg: Northfield State Sen. Dave Thompson Mulling Run for Governor. Next up: Dundas State Sen. Kevin Dahle?
Jane McWilliams: My observation is that there is no local reporting . . . just as I feared!
Donna Volkmann: I see this forum is pretty old from 2008. Does anyone know if there are any homeschool co-ops in Northfield for social interaction? I see there are many in the cities but can’t seem to find any in Northfield. Also, do you...
Griff Wigley: Nfld News: Northfield orders new street signs to fix misspellings “Nineth” Street in Northfield will soon be back to Ninth Street. City staff recently ordered new sign blades from the city’s vendor to fix the...
Susan Canon: yes, but at first I thought they were all in quotes from other people and you were pure…
Griff Wigley: It’s Jose Staphylo! Joe, it took the eyes of Seebs and my daughter’s Facebook connections to wake me up to these signs. I love the idea of a fund raiser (or is it ‘fundrasier’?) but in the spirit of citizen...
Griff Wigley: Susan, I inserted six grammatical/spelling errors. Can you find the others?
Griff Wigley: Today’s Nfld News: Proposed bill would take Northfield public meetings discussion online Minnesota Newspaper Association attorney Mark Anfinson said it’s “entirely sensible” to update existing law to reflect the advantages that...
kiffi summa: another tragedy: in a middle school outside Detroit, amidst 800 students,a popular, non-bullied 14year old shoots himself in the head, fatally, with a 40 caliber Glock pistol…. School had no metal detectors; staff said he was...
kiffi summa: Maybe I’m just too saddened by this story now, david… but I don’t think so… I have long thought that a total overhaul of our correctional system , with its many abuses, needs to be done… but that does not...
David Henson: Kiffi, funny how we always see these stories differently. The USA has over 1 million people enslaved in our prison system. The criminal justice system is a sham. Corrections is big big business (some great stocks if you have the...
kiffi summa: OK… if LG is going to ‘die’ … it should die in step with a deplorable part of American culture, and go out with a ‘BANG’… (don’t get all upset; that is just a metaphor, and contains no...