Collegeville Development Group announced earlier today that it was changing its policy of marketing its Village on the Cannon condo facility in Northfield to seniors in favor of the gay, lesbian, bi-sexual, transgender (GLBT) market.
Citing a recent article in USA Today on a GLBT seniors retirement community called RainbowVision in Santa Fe, Collegeville spokesperson C Hollinger Petters stated, “It became apparent that we needed to respond to the market demand. Since both colleges have switched their focus to hiring more openly gay professors to increase student tolerance levels, somebody needed to offer hip housing to attract this sophisticated gay and lesbian clientele to this city. I mean really, cows and contentment? That is so yesterday.”
Unlike the Sante Fe community, VOC will be open to GLBT’s of any age. Current condo owners, most of whom are straight or still in the closet, will not be asked to sell. “We don’t think we can legally request this,” said Petters.
Full disclosure: VOC is a client.