Could “Walking the Carleton College Arb” have the same euphemistic cachet as “Hiking the Appalachian Trail” and be a boost for local tourism?
Northfield’s Convention and Visitors Bureau (CVB) launched a tourism campaign earlier today, hoping that its similarly catchy 8-syllable phrase will convey to out-of-towners that the Carleton Arb in summer is the perfect place for a little sex alfresco, with plenty of nearby restaurants and pubs in downtown Northfield to enhance one’s visit before and aft.
“Since the media is going crazy over this development right now, I thought we’d strike while our irons are hot,” said CVB Executive Director Red Ruffensor who created the campaign.
Good one, Griff!