I eat cold cereal several times a week and my favorite brand for the last year or so has been Mom’s Best Naturals, available at Just Food Co-op. I thought it was a bit strange, though, that a competitor to Malt-O-Meal would use the word ‘Mom’ in its name since we Northfielders use the acronym ‘MOM’ for Malt-O-Meal.
Yesterday, at Just Food’s Harvest Festival, I saw that Mom’s Best Naturals had a table in the parking lot so I stopped by to ask if they knew the significance of the word ‘mom.’ MOM representative Monica Kennon gently clued me in. It’s Malt-O-Meal‘s
organic natural brand, with "no artificial ingredients, no artificial colors or flavors, no hydrogenated oil, and no high fructose corn syrup."
The colors of the Mom’s Best logo and the packaging should have clued me in but they’re obviously trying to keep it a little bit of a secret since a search of the MOM website for the product line comes up empty and there’s no mention of Malt-O-Meal on the box.
In addition to their healthy line of cereals, Mom’s Best Naturals’ factory in Northfield, Minnesota recycles over 99% of its waste, has reduced water usage in the manufacturing process by 41%, has reduced energy usage by 10%, their cartons are made from recycled paperboard, and they purchase 100% of their energy through windpower. Each year, they also host an Energy Fair to educate and inform employees and the public on energy efficiency and renewable energy.