With Black Friday approaching this week, the Strib ran two articles on Sunday related to retailers’ use of social media tools (Twitter, Facebook, YouTube, blogs, etc):
Tracy, Ross and I have written about this here on LoGroNo for awhile but I think that with the sluggish economy, this holiday season would be an especially good time to start using these apps. Of course, I’m biased since part of my consulting practice (shameless plug for Wigley and Associates) involves helping businesses, non-profits, and leaders learn how to use these tools.
But Northfield has a culture of blogging and our main community media site, Northfield.org, aggregates business blog headlines into its sidebar thereby giving free advertising to any local business with a blog. The number of local citizens (not just young people) now on Facebook and using Twitter is growing rapidly, making both of those services attractive tools to complement a retail market strategy.
While these social media tools are free to use for the most part, they do take time to learn. I think Northfield could benefit from social media users group, a face-to-face gathering where newbies could rub elbows with the not-so-newbies and have fun learning together.
If I started one, would anyone show up?