The Northfield News is using its recent web coverage of Mayor Lee Lansing as part of an ad campaign. The ad banner on the lower part of some of its paper vending rack/dispenser boxes reads:
Mayor – Conflict of Interest
It’s been over a week since that story broke but I just noticed the signs this morning. The letters to the editor section of Wed’s paper has letters from Jeff Quinnell, Kim Ernst, Elaine Thurston and Bill Soderlund that are critical of the paper’s treatment of Lansing, and one from Adam Tomczik that’s supportive.
I’ve not yet made up my mind on the News’ coverage of Lansing. Suzanne Rook’s articles have seemed to be very thorough investigative pieces, requiring a deep understanding of complex financial matters. I can’t remember the last time the paper’s done such a signficant investigative series. I don’t yet know how she obtained the Council packet but assuming it was a City Hall leak and that the paper didn’t pay anyone for the info, I’m impressed with what the paper has done.
I’m undecided about the paper’s coverage of Lansing’s personal/business financial trouble. It’s an important factor in the story because it establishes the likely motivation for his actions. But I have some uneasiness about the degree of emphasis and level of detail. I can’t quite put my finger on it. Likewise, their ad campaign. It seems like rubbing it in, but then, it WAS a breaking news story and it’s unusual for them to use their web site in this way.