Crazy Daze is today. Someone tell the local media… and the Chamber

Ross Currier’s NDDC blog has the announcement about Crazy Daze today: Alaskan Doughnuts…er…uh…Crazy Daze, this Thursday!

NDDC's Ross Currier with his Crazy Daze doughnut from Quality BakeryBut, yes, this Thursday (July 28th) is Crazy Daze in downtown Northfield.  Starting at 8 a.m. with activities until 8 p.m., it’s a whole lot of fun brought to you by the Retail Committee of the Northfield Area Chamber of Commerce.

This year’s events include a Watermelon Seed Spittting Contest, 11:00 a.m., Just Food; Bean Bag Toss, 1:30 p.m., Fine Threads; Hula Hoop Contest, 2:00 p.m., Rare Pair; and Classic Cars, 5 p.m., on Division Street between 5th and 6th Streets.

But a glance at the home pages of, the Northfield News, Northfield Patch, and KYMN at 6:15 am this morning reveals a complete lack of information about Crazy Daze.

The Northfield Area Chamber of Commerce (the main sponsor of Crazy Daze) lists the event on its community calendar page but  with this feeble, generic paragraph:

Don’t miss this crazy shopping spree in downtown Northfield every July. Fantastic bargains are provided by local retailers. Call for details and times for special events taking place all day! (507) 645 5604 or (800) 658 2548.

The featured event page on the Chamber’s Convention and Bureau’s site is even more cryptic:

Don’t miss this crazy shopping spree in downtown Northfield every July. Fantastic bargains are provided by local retailers.

nor is there any mention of the event on the Visiting Northfield Facebook page, nor on the Be Local Northfield Facebook page.

Last year, the Chamber had a Crazy Daze poster/flyer.  Was there one this year? I’ve not seen it in store windows, but maybe I’ve just missed it.

Something has failed.


  1. Griff,

    I was surprised by the lack of promotion. Yesterday, I did quick blog post about what NHS is offering today and the only post I could find was Ross’s post. I then went looking for photos and could only find photos on your website.

    July 28, 2011
  2. Jennifer Torgrimson said:

    I also saw a few postings talking about” Crazy Daze” in July…unfortunately none of those statements actually said what the date of the event was…nor the times. I guess this is just another example of, “Well, if you’ve lived in Northfield for more than a few years, you just know this.” Funny how often I hear that…

    July 28, 2011
  3. Griff Wigley said:

    Anyone know whatever happened to the Chamber’s enewsletter, Localmotive, powered by Constant Contact (CC)? It had been edited by Amy Acheson at Acheson Creative but I don’t think I’ve gotten any lately.

    I don’t see any place on their website to subscribe to it, but I can still update my profile so their CC account is still active.

    July 28, 2011
  4. Griff Wigley said:

    I got this email this afternoon from Kathy Feldbrugge, Executive Director, Northfield Area Chamber of Commerce:


    Just responded to your Locally Grown Crazy Daze comments; however, my message wouldn’t send. Since last weekend’s storm and electrical outages, we’ve been having problems with our internet links, monitors, etc.

    Crazy Daze was promoted on KYMN Radio, and in the Northfield News and Entertainment Guide, and included in CVB advertising…magazines, Explore Minnesota, etc.

    Posters were distributed approximately two weeks prior to the event, probably where Ross got the information for his posting…thanks Ross.

    Our Facebook did, and does, have information about Crazy Daze, and the Calendar of Events had a link to the event poster until this past weekend. Because we had a link that went nowhere, we eliminated the link until things are repaired properly.

    The Crazy Daze start time was 7:00 a.m. and was included on the poster and in all event information. After this morning’s rain ended the crowd of shoppers increased. Hopefully you were able to find some time to also shop Northfield.

    July 28, 2011
  5. john george said:

    Well, wouldn’t you know it- Facebook. My wife and daughter looked all over the internet to find out something about today and couldn’t find it. One nice thing about Northfield is that you don’t have to risk risk life and limb on freeways and in traffic jambs just to get across town like you do in the Twin Cities. Just walking downtown will get you all the stuff first-hand.

    July 28, 2011
  6. Jerry Bilek said:

    foot traffic felt lighter than last year. sales were better than last year. I guess the empirical data beats the anecdotal data.

    July 29, 2011
  7. john george said:

    Jerry- I’m sure that most shoppers want to stay light on their feet. 😉

    July 29, 2011

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