Two build-outs underway on downtown’s West side. Guess the businesses; guess the media coverage

300 Water St - exterior 300 Water St - interior
The space at 300 S. Water St., most recently a photography studio, is undergoing a build-out. Guess what current Northfield business is moving in there?

209 S. Water St - exterior 209 S. Water St - interior
Likewise, the space at 209 S. Water St., formerly Erbert & Gerberts, is undergoing a build-out. Guess what two businesses are moving in there? Hint: they are not retail and they are not currently Northfield businesses.

Bonus question: Will Northfield Patch or the Northfield News be the first to run stories on these developments?


  1. Megan Tsui said:

    It would seem to me that the reason that the story is pitiful is that this is not yet a story.

    Businesses often do not wish to reveal their new digs until they are ready to open. This can happen for many reasons; for example, they may be in a lease that they haven’t given notice to end yet, etc.

    It’s very exciting to have some new businesses in the community and it’s great to bring attention to some “activity”. I’d just suggest that we respect the businesses need to tell their story when they are ready. Then, let’s welcome them with open arms!


    March 21, 2012
  2. Griff Wigley said:

    No worries, Megan. My snarky comment (“Pitiful!”) was aimed at Patch and the News for publishing stories that were as worthless as my blog post.

    March 22, 2012
  3. Griff Wigley said:

    Nfld Patch yesterday: Salon Synergy Moving

    Many people have noticed construction going on at the former Ali Hohn Photography space next to the Eagles Club on Water Street.

    As many speculated, someone new was moving in.

    It turns out that Salon Synergy is moving across the street to the larger space and is expected to open in their new digs in May.

    April 7, 2012

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