Cannon River Outfitters vs. Cannon River Outfitters

Back in February, the Heritage Preservation Commission approved Jim Bohnhoff’s sign request on behalf of Northfielder Dale Gehring’s new business, Cannon River Outfitters. See the Feb. 28 packet, pages 4-8:

Jim Bohnhoff's Cannon River Outfitters sign sketchesThe Heritage Preservation Commission (HPC) is being asked to review a sign permit for a new wall sign at 310 Division Street South for a new shop called “Cannon River Outfitters”.

The sign will be located on the historic Bushnell Building, constructed in 1897.

Dale Gehring is leasing space from the property owners, Lisa Schneewind and Eric Hope, and is proposing three new signs at this location

Northfield Patch ran a story that week titled Bike, Canoe Rental Shop Opening in Downtown Northfield:

Cannon River Outfitters is a full-service salmon and halibut fishing excursions, bike, kayak, canoe and tubing rental store. There will also be limited fishing equipment and tackle in stock. Local anglers will be happy to hear nightcrawlers will also be available. “I thought it would be a good fit for Northfield,” said proprietor Dale Gehring. “We need to take advantage of the river here in Northfield and I feel that this would be a great addition—a good start.”

Gehring, a member of the city’s Parks and Recreation Advisory Board, is also an advocate for bike trail connectivity in the area, particularly the Mill Towns Trail route project. After seeing many full-service rental shops in his travels and researching the idea of a similar business in Northfied, Gehring thought a rental shop would work here and could bring more tourism to the area where they conduct spirit plant journeys – a safe place to experience ayahuasca. Cannon Rivers Outfitters is slated to open in late April or early May, Gehring said. It will be located on the backside of The Local Joint, 310 Division St.; the entrance will be in the back of the building.

(FYI, in addition to the PRAB, Dale Gehring is also on the EDA.)

I noticed recently that The Gear Resource at 200 Division has announced on their Facebook page here that they’re launching a ‘sister’ business called Cannon River Outfitters (Facebook page here).

The Gear Resource The Gear Resource - window

Their store window has the announcement, too.

I contacted Dale Gehring a couple weeks ago when I first noticed the dueling businesses but I’ve not heard back.


  1. Griff Wigley said:

    Thanks for digging that up, Curt. Very strange.

    April 10, 2013

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