The February issue of Minnesota Business (subscription) has an article on ID Insight in their “upstarts” section.
According to the article,
ID Insight promises that it products will yield a 10-fold return on investment by reducing fraud and freeing up employees to pursue new accounts. . . “We were just a little out in front of the market when we started the company”, says [President and co-founder Adam] Elliot. “Now the market’s catching up in a real hurry.”
You can read more about St. Olaf alum Elliot and the company here.
Cool. I blogged about Adam Elliott and ID Insight when they arrived last August. This reminds me: I have to get some photos of that bunch!