Northfield’s ID Insight Featured in Minnesota Business

idi_side_05.jpgThe February issue of Minnesota Business (subscription) has an article on ID Insight in their “upstarts” section.

According to the article,

ID Insight promises that it products will yield a 10-fold return on investment by reducing fraud and freeing up employees to pursue new accounts. . . “We were just a little out in front of the market when we started the company”, says [President and co-founder Adam] Elliot. “Now the market’s catching up in a real hurry.”

You can read more about St. Olaf alum Elliot and the company here.

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