Ripon College in Ripon, Wisconsin is trying an experiment. If new students choose to leave their cars at home, they get a new Trek mountain bike, helmet and lock…all for free and it’s theirs to keep. They call it the Velorution.
President David C. Joyce has vowed not to create more parking lots, even though enrollments are growing. He is also concerned about energy use and student health. According to an article in the Chronicle of Higher Education, Joyce says, “We’re trying to change the culture, I figure it’s easier to bribe people than to punish them.”
I hope they have plenty of bike racks in their downtown.