At today’s downtown forum on downtown retail strategies, Randy Jennings and Elin Odegaard from Neuger Communications Group took the crowd through this Powerpoint presentation on the preliminary designs for a wayfinding sign program for the downtown historic district. (Click photo to enlarge.)
Click forward and backward through the 21 slides.
Click play to listen to this 11 minute audio of the presentation while you flip through the Powerpoint slides. You can also download/view the PDF of the presentation.
It’s not going to be a democratic process for deciding on the theme but I’m interested in people’s reaction to the three proposed on Slide #20.
Randy emailed me additional details:
At the joint NDDC/Chamber of Commerce forum this morning (February 6), Neuger Communications Group presented the preliminary designs for a wayfinding sign program for the downtown historic district. This design project was commissioned by city staff as part of the larger streetscape planning initiative.
From October through early December we conducted an informal series of meetings and conversations with a variety of constituent groups interested in the vitality and identity of downtown. Informed by these conversations, we have prepared a set of designs that capture three distinct community identities: historic Northfield, classic Northfield, and contemporary Northfield.
To view a pdf of the PowerPoint presentation that provides a very brief summary of the project, background materials on several aspects of community identity, and the three preliminary designs, click here.
Over the next several weeks we will be meeting with a variety of groups (the Mayor’s Streetscape Task Force, the Heritage Preservation Commission, and others) to gather responses to the designs. There will be at least one, and probably two open public forums to solicit community responses. The dates and locations of the public forums have not yet been determined.
Toward the middle to the end of March, we will consult with city staff and will select one design treatment to present to the city council for action.