Electronic road signs are being hacked all over the country. (See this Jan. 28 story titled Texas Road Sign Hacked To Warn Drivers About Upcoming Zombies.) And now it’s happening here in MN.
While driving Interstate 494 near Bush Lake Road in Edina yesterday, I noticed that someone hacked the MNDOT sign near Bush Lake Road and inserted a message with a Northfield slant. Could it have been those guys at Monster Games in cahoots with Ross?
Nice!
that’s some serious guerilla marketing. what’s a banner ad like that cost?