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Tag: <span>Social media</span>
Our radio show/podcast guest yesterday: KYMN Radio’s operations and sales guy, Tim Freeland, talking with us about how Northfield area retailers can make use of social media for marketing.
With Black Friday approaching this week, the Strib ran two articles on Sunday related to retailers’ use of social media tools (Twitter, Facebook, YouTube, blogs, etc):
1) Tweet, tweet is retailers’ new ho, ho, ho; and 2) Social animal: Best Buy’s holiday strategy is all about tweets, friends and its very own Twelpforce.
I’ve been invited to speak briefly tonight with the Northfield City Council at their work session. The agenda item says: “Discuss technical recommendations on citizen input.” It’s all part of the “background information as the Council begins to discuss ways of achieving and working on the goal of improving citizen communication.”
We’ve discussed this issue on LG (here, here, and here) so it’s time to craft something concrete for the Council and staff to react to. Here’s a first draft of what I plan to present to them tonight. Reactions welcomed. (continued)
“They all get the idea that if we’re transparent about what we’re bad at as well as what we’re good at, we’ll get better.” That’s a quote by Paul Levy, President and CEO of Beth Israel Deaconess Medical Center in Boston, speaking about his staff. Levy maintains a leadership blog called Running a hospital where he regularly shares “thoughts about hospitals, medicine, and health care issues.” You can also follow Levy on Twitter.
I’ve been thinking about Northfield area public leadership, transparency, and social media tools this week for four reasons. (continued)
Erica Zweifel and her fellow Northfield City Councilor are having some influence. As I commented earlier today, government openness and transparency while getting more input and involvement from ordinary citizens were among the themes in President Obama’s remarks today at the White House. (continued)
A week ago, the Northfield City Council met for a retreat (not AIG style, I’m told) and, among other things, decided to look closely at all areas of public engagement. (See last week’s Nfld News article, New council meets to begin teamwork, setting goals.)
Councilors Erica Zweifel, Jim Pokorney, and Kris Vohs are on the subcommittee to look at public engagement. They are expected report back to the Council in early Feb. with some recommendations.
I met with Erica earlier this week at the Goodbye Blue Monday to better understand the scope of their inquiry and talk a little bit about how online tools might be part of the solution.
Earlier today I linked to and excerpted from an article in today’s Wall St. Journal (pointed out to me by Ross) titled: All I Wanted for Christmas Was a Newspaper; Bloggers are no replacement for real journalists.
Paul Mulshine, opinion columnist for the Newark Star-Ledger, misses the point when he argues that citizens aren’t likely to voluntarily ‘cover,’ for example, city council meetings for their blogs in the same way that a reporter does for a newspaper.